TRESemmé has enlisted some reality TV star power to help launch its new Lamellar Gloss Collection. The haircare brand has tapped “Summer House” star and “Giggly Squad” podcast host Paige DeSorbo to be its first-ever year-long ambassador and the face of its new Give Gloss campaign.
The campaign, which is meant to celebrate glossy, shiny, healthy hair, launches with DeSorbo starring in a short film. In the video, she can be seen strutting through the streets, with all eyes on her glossy mane—it’s so shiny it’s been passed to everything around her from a glossed-up pup to a car that has her gooped, gasping, and glossed.
DeSorbo’s secret to healthy, glossy hair? The collection’s Lamellar Gloss’ Lamination technology, which is formulated to create a fine, weightless seal over each strand to boost smoothness and luminosity, delivering a glass-like finish.
“I’ve always seen my hair as the ultimate accessory, so working with TRESemmé is a literal dream come true,” shared DeSorbo. “And I’ll admit: I love the fact that I can skip wash day for three days with the full Lamellar Gloss Collection and still have that fresh-out-of-the-salon feel. Plus, I’m obsessed with the campaign being all about the confidence we give each other, that girl’s girl energy — it couldn’t have been a more perfect fit.”
All five products — the Lamellar Gloss Shampoo & Conditioner, the Lamellar Gloss Finishing Oil, the Lamellar Gloss Cream Serum, and the Lamellar Gloss Shine Spray — create the perfect routine for glass hair, by protecting, sealing the strands, hydrating, and polishing.
TRESemmé will also release the first-of-its-kind Hot Gloss, what the brand calls the “glossiest hot honey ever made,” a limited-edition collab with Red Clay, and will be doing a special 1-800-Gloss hotline episode on Paige’s podcast “Giggly Squad” in partnership with ACast Creative Studios.
To learn more about the new launch you can check out TRESemmé’s instagram, @tresemme.
