Almost two months after teasing its launch at Ulta Beauty, Beyoncé’s haircare line, Cécred, has finally landed at the beloved retailer.
As of today, the award-winning haircare brand is now available at over 1,400 Ulta Beauty stores nationwide and online, making it the biggest hair launch in Ulta history. Now Ulta shoppers will be able to shop the brand’s entire Foundation Collection—including the best-selling Hydrating Shampoo and Conditioner, the innovative Fermented Rice & Rose Protein Ritual, and their latest breakthrough product, the Restoring Hair & Edge Drops.
“Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we’ve built with our community,” said Grace Ray, CEO of Cécred. “Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can’t wait for everybody to experience this new chapter with us.”
Kecia Steelman, CEO of Ulta Beauty adds, “Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us and a reflection of our commitment to partner with brands that work for everyone. From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way. We are honored to co-create a vision that will delight our guests and drive success for both of our businesses. We’re beyond thrilled to welcome this beloved brand to Ulta Beauty stores and salons, allowing beauty lovers everywhere to discover their Cécred routine.”
Experience Cécred at Ulta Beauty’s The Salon
As part of its launch into Ulta, Cécred will be launching a first-of-its-kind salon integration that will offer specialty treatments at all 1,400+ The Salon at Ulta Beauty locations. This salon integration will offer backbar products, a permanent menu of Cécred’ salon services, ongoing salon events, and more. What’s even more exciting is that Ulta Beauty’s 7,000 stylists will be trained on the science and efficacy behind Cécred’s products, ensuring that new and existing clients have a pleasant and transformative experience, starting at the shampoo bowl.
The permanent services offered at The Salon at Ulta Beauty will include:
- Cécred Scalp Revival: a gentle exfoliation that nourishes your scalp, removes flakes, and buildup, and helps keeps your hair hydrated. This service includes a signature Cécred circulation scalp massage. It can be paired with any Cécred treatment and any finished style.
- Cécred Protein Bounceback Treatment: features Cécred’s Fermented Rice & Rose Protein Ritual to help strengthen hair and make it 3x more resistant to breakage. The Cécred Moisturizing Deep Conditioner ensures a perfect protein-moisture balance, deeply nourishing hair while supporting every day wear and tear.
- Cécred Hydration & Repair Treatment: repairs and restores hair weakened by color, heat, chemical services, and extensions. This service includes Cécred Reconstructing Treatment Mask, which reduces damage in just one use, and Cécred Moisturizing Deep Conditioner to deeply nourish and maintain the ideal protein-moisture balance.
Beginning May 18, Cécred and Ulta Beauty will also launch Cécred Sundays on an ongoing basis, across a select 200 Ulta Beauty salon locations. This weekly Sunday salon event will feature exclusive Cécred Sunday services to bring relaxing, self-care rituals for all hair types and textures. Guests will also receive a complimentary mini Temple Oud candle with any Cécred service during the event.
Speaking on Cécred’s launch at Ulta, Tina Knowles, Cécred’s Vice Chairwoman, said, “My roots as a professional started when I was a salon owner, so I know firsthand the power of delivering transformative hair care in the chair. We want to replicate that feeling in the aisle, and Ulta Beauty is the perfect partner to help bring this vision to life. With salons in every door, we’re excited to bring Cécred to more at-home rituals and Ulta Beauty salons across the country.”
Introducing the “A Deeper Understanding of Hair” Campaign
In celebration of its new retail partnership with Ulta, Cécred has unveiled its first nationwide campaign, titled A Deeper Understanding of Hair. Created in partnership with renowned creative company Wieden+Kennedy, this campaign showcases a collective story of the highs and lows of our relationship with our hair. Centered on the brand’s new tagline, “A Deeper Understanding of Hair,” the campaign encourages viewers to embrace all the intricacies of their hair relationship.
Ready to shop Cécred at Ulta? Be sure to head over to any Ulta Beauty store location nationwide or Ulta.com. And for all things Cécred, make sure to follow @cecred on Instagram.
