If there’s one stylist who knows her way around a good redhead transformation, it’s Jenna Perry. A natural redhead herself, the celebrity hairstylist and R+COLOR Collective Member has helped so many of our favorite stars—from Kendall Jenner and Emily Ratajkowski to Florence Welch—color their hair red.
That’s why we were so happy to see Perry team up with R+COLOR to launch the HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color Collection, which includes her first-ever signature copper-gold shade: TWENTY-FOUR K.
“I’m a natural redhead, so I owe it to my younger self to make a signature red,” said Perry. “There’s just something so beautiful about warmth in hair — I had to have copper gold as my signature HYPERMATIC shade.”
With the arrival of the HYPERMATIC, which features a total of 10 new shades, colorists can help their clients achieve Perry’s iconic red along with numerous other beautiful hues—in just 10 minutes.
Sharing her experience with HYPERMATIC, Perry said, “The up to 10-minute color processing time is everything to me, because most New York City women don’t have a lot of time, and they want to be in and out with perfect color. With HYPERMATIC, you see a huge change in just 10 minutes and that’s major.”
Perfect for colorists who value both speed and performance, HYPERMATIC delivers long-lasting, true-to-tone vibrancy and features exclusive BONDTECH Technology for enhanced protection, strength, and conditioning. Plus, its clean formula is free of ammonia, fragrance, gluten, formaldehyde, parabens, silicone, resorcinol, and PPD.
Hoping to get your hands on R+COLOR’s HYPERMATIC? It’s currently available to colorists and salons at Pro.Luxbp.com and Pro.RandCo.com. To find an R+COLOR salon near you, be sure to check on the R+CO Salon locator at randco.com/pages/salon-locator,
