The Professional Beauty Association (PBA) and its Board of Directors have appointed Leslie Perry as its new Executive Director, effective January 31, 2025. With deep industry roots and a proven track record of fostering collaboration and innovation, Perry is set to lead PBA into a dynamic new chapter.
We are excited to announce Leslie as PBA’s Executive Director,” said Jay Elarar, Chairman of PBA’s Board of Directors and CEO Americas of Moroccanoil. “Her exceptional leadership, industry expertise, and commitment to beauty professionals make her the ideal person to lead PBA into its next chapter. We look forward to working with Leslie to drive innovation and unity in the professional beauty community.”
During her tenure at PBA, Perry spearheaded initiatives that enhanced membership benefits, increased engagement, and fostered satisfaction among members. As a licensed esthetician and former beauty business owner, Perry brings a unique and relatable perspective to the diverse needs within PBA’s membership.
“My love for professional beauty started as a kid in the 1990s, watching my hairdresser mom transform client after client in her salon,” Perry explained. “I never imagined as a kid sweeping hair and folding towels that one day I’d have the immense privilege of leading the association for this incredible industry. Professional beauty isn’t just my career. It’s my life.”
As Perry steps into her new role alongside the incredibly talented PBA team, she aims to cultivate a culture of inclusivity and partnership, ensuring that PBA remains a leading voice for professionals in the industry. Her vision includes expanding resources, advocating on behalf of the industry, and creating more opportunities for networking and professional development.
Perry’s leadership builds on the successes of outgoing Executive Director, Nina Daily, who led PBA through significant milestones, including the formation of USA Beauty LLC, a joint venture between BolognaFiere Group, Informa Markets, and PBA. “We are grateful for everything Nina has accomplished during her time at PBA,” said Elarar. “Her leadership made an impact on the industry and we’re all better for it. We wish her the best in her future endeavors.”
For more information about PBA, including benefits and how to become a member, be sure to visit probeauty.org. And for real-time updates from PBA, follow them on Instagram.
