More than ever, people want products they can feel good about, inside and out. Clean beauty is a commitment to caring for yourself and the planet, bringing thoughtfulness to something as simple as the products you use in your daily routine.
That’s exactly what REVERIE Haircare delivers – clean, luxurious hair care. Every product is crafted with meticulous attention to detail, from responsibly sourced ingredients to formulas that feel as good as they perform.
We sat down with Garrett Markenson, co-founder of REVERIE, on Volume Up by The Tease to talk about his career journey and how it ultimately led him and his wife, Hillary Markenson, to create the brand.
Markenson never imagined a career in hair, often finding salons uncomfortable and “almost painful”. But as a fine arts student studying abroad in Florence, an unforgettable visit to a beautifully designed salon changed everything, opening his eyes to hairstyling as a form of artistry (thank you, Johnny Luca!).
After returning to the U.S., he trained at a leading hairstyling school with inspiring mentors, where he fine-tuned his skills and began working in a salon. While he enjoyed the experience, he knew he could do more and set out to create his own space that served his clients and the community.
Markenson explains that creating his own product line felt like a natural extension of his work. He wanted the products he used on himself and the clients in his salon to reflect his lifestyle and values – thoughtful, clean, and intentional.
REVERIE’s minimalist, innovative formulas are designed for everyone, combining clean, high-performance ingredients to nurture hair integrity and deliver remarkable results. Rooted in environmental responsibility, the brand prioritizes regenerative and organic farming, creating eco-conscious, concentrated products that not only elevate your routine but also reduce waste over time.
“I’m more interested in the impact I can make in this world with money and how it’s chosen to be spent”
Curious about how sustainability and artistry come together in hair care? Discover how Garrett Markenson built REVERIE to set a new standard for clean, thoughtful beauty.
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
