As we look forward to 2025 and all of the newness that it will bring to the hair space, it only makes sense to look back at some of this year’s biggest trends that impacted hair pros and their clients. As luck would have it, GlossGenius—the tech platform powering beauty and wellness businesses—just released their 2024 Glossed Report, detailing everything from the most requested hair services nationwide to the top hair trends. This detailed report was created using data and insights from over 80,000 GlossGenius businesses across the country, and offers a great snapshot of the year through the lens of hair. Below, we highlight seven of our favorite findings from the 2024 Glossed Report.
Most Popular Hair Services
- Glaze
- Cut and Color
- Frontal Wig Install
Fastest Growing Hair Services
- Hair gloss with a 209% growth
- Blowout with a 121% growth
- Scalp detox with an 88% growth
Favorite Hair Trend of 2024
Considering that lived-in color is often one of the most requested hair coloring techniques at salons, it wasn’t surprising to see it take the top spot as the favorite hair trend of the year. The low-maintenance, natural-looking color is extremely versatile and suits so many different hair types and hair lengths, making it a popular choice for clients in the salon.
When it comes to other hair trends that won us over this year, both scalp treatments and cowboy copper are deserving of an honorable mention.
Least Favorite Hair Trend of 2024
While perms may have seen a resurgence in the last few years, not everyone has been able to get behind them. Permanent waves were crowned the least favorite hair trend of the year, with chunky highlights, calico hair, mullets, and wolf cuts also making an appearance on the list.
Most Requested Celebrity Hair Inspo
Maybe it’s her iconic buttery blonde color and bouncy, voluminous wavers or her signature fluffy curtain bangs, either way everyone seemed to be coveting Sabrina Carpenter’s look this year, making her the most requested celebrity hair inspo of 2024. Along with being named as Redken’s first Global Ambassador, the Short n’ Sweet popstar beautiful blonde color is now a Redken Salon Service—simply as for “The Sabrina Carpenter Blonde” at your local Redken salon.
Favorite Hair Product
The hold that K18 has on the hair pros community is still going strong because the K18 Molecular Repair Hair Mask was selected as the favorite hair product of the year—and it’s easy to see why. Its award-winning leave-in formula is able to reverse hair damage caused by heat, bleach and color, and chemical services in just four minutes, thanks to the brand’s K18PEPTIDE™.
Prices Increases Became the Norm
Amid all of the inflation and the media monthly rent for hair professionals being $1,100, 52.9% of business owners raised their prices about 1-5% in 2024, according to GlossGenius.
Amongst hair pros, these were the top three reasons for increased prices:
- New location or upgraded service
- Increased demand of services
- Increased take-home pay
To get a full look at the GlossGenius 2024 Glossed report, which also included beauty and wellness trends, be sure to click here. And for more from GlossGenius, make sure to follow @glossgenius on Instagram.
