SalonInteractive, an eCommerce and marketing platform for the beauty industry, unveiled the first of its kind Key Industry Metrics (KIM) report at the Professional Beauty Association’s Executive Summit on November 11-12, 2024. The KIM report anonymously aggregates key industry metrics from a diverse range of beauty professionals through SalonInteractive’s strategic industry partnerships.
“Salon Point of Sale (POS), distributors, and brands are collaborating in an unprecedented way to forge a path for the betterment of the future of the salon industry,” said SalonInteractive Founder and CEO Jim Bower. By responsibly collecting data across various platforms and managing key metrics in collaboration with POS partners, SalonInteractive’s objective is to enhance the salon industry. Using ethical data practice and safety measures, the KIM report offers subscribers metrics such as average revenue per salon, average service tickets, number of products sold, unique clients and client visits, number of services and color services, and average number of staff. These key industry metrics aid in understanding trends and economic cycles that can spark needed innovation in the beauty space.
“Every salon interaction tells a story about clients’ needs and preferences. The KIM report turns these stories into real-time data that we can use to understand trends and improve our businesses at all levels,” added SalonInteractive Vice President of Success Christina Goldman. “Imagine brands predicting trends, distributors managing inventory efficiently, and salons making informed decisions based on insights thanks to a collaboration with POS partners.”
Goldman continued, “The salon industry is ready for a shift towards data-driven strategies. By focusing on insights, we can support salon professionals in capturing their market share. This is not just about numbers; it’s about the people—stylists, salon owners, and innovators—who bring the industry to life.”
For more information about the KIM report, visit theKIMreport.com.
