For years, Canvas ME has been known as the “LinkedIn of the beauty industry,” solving recruitment challenges by helping professionals build impressive portfolios. Now, Canvas ME is Beautista — and its mission has outgrown job placement. The platform aims to empower beauty professionals to take control of their destinies, continuously level up, and thrive in all aspects of their personal and professional lives.
From Action to Identity: The Meaning Behind Beautista
“The name Canvas ME symbolized the act of painting your portfolio to be seen. But being a part of this community is not just something you do—it’s a state of being,” says Jen Martinelli, co-founder of Beautista. She adds, “Beautista represents a movement of beauty professionals who recognize their worth, create financial freedom, march courageously toward their goals, and transform into the best versions of themselves, both personally and professionally. We’re evolving to match the boldness and ambition of our community.”
Traditional resumes have often failed to capture the true essence of beauty professionals, which Martinelli describes as “a vibrant, ever-evolving, creative community.” Martinelli claims that “conventional hiring practices and static profiles missed opportunities for connection and growth. In response, we are evolving into Beautista — a movement that champions innovation, creativity, and personal branding across the beauty industry.”
Doubling Down on Community Features: Empowering Professionals to Connect Like Never Before
As part of its transformation, Beautista is doubling down on building powerful community features that will bring professionals closer than ever before, including soon-to-come tools designed to create deeper connections and more meaningful interactions.
From live streams with industry mentors to engaging challenges that push professionals to innovate, and on-demand learning that unlocks knowledge from top educators, Beautista is creating an ecosystem that nurtures growth. Martinelli believes “true empowerment happens when beauty professionals are connected, inspired, and equipped with the resources to thrive.”
With nearly 70,000 members and growing, Beautista is set to “fearlessly shape the future.” If you’re ready to join the movement, create a free account here. If you’d like more information, be sure to visit their website.
