Square Celebrates Beauty Innovation at Exclusive Event with Chris Appleton

11/07/2024

Known for changing the game for businesses across the world, software company Square presented an exclusive “In the Chair with Chris Appleton” event at the chic Candela La Brea in Los Angeles. This invite-only event, which took place on October 21st, brought beauty industry leaders from across the country together for an evening filled with cocktails, hors d’oeuvres, Q&A panels, and invaluable networking.

Image courtesy of Square

Attendees had the unique opportunity to engage in a Q&A and meet-and-greet with Chris Appleton, a renowned hairstylist known for his creative vision and outstanding work with clients including Jennifer Lopez, Kim Kardashian, and Katy Perry. His impressive portfolio also features collaborations with top publications like Harper’s Bazaar and Vanity Fair, along with major fashion houses such as Chanel and Fendi.

The event highlighted key insights from local beauty entrepreneurs. Vanessa Lee, founder of The Things We Do, a beauty concept bar with locations across LA and in Hawaii, and Daniel Alfonso of Daniel Alfonso Men’s Salon shared their experiences in building scalable beauty brands, being authentic, and nurturing strong client relationships. 

Image courtesy of Square

The event also included unique goodie bags and freebies from beauty companies Pomp Beauty and Salon Interactive as well as a compelling raffle with thousands of dollars worth of giveaways. Square also offered personal and in-depth walkthroughs of their business software platform, offering free Square terminals, free processing up to $2000, and free implementation services to those who signed up and switched over to the Square platform at the event. With over 400,000 beauty business owners using its services, Square is committed to equipping salon and business owners with the tools they need for success, from payment solutions to scheduling assistance. This event not only fostered a sense of community within the beauty sector but also reinforced Square’s dedication to empowering entrepreneurs in their ventures.

As the evening concluded, participants left energized, armed with new connections and fresh perspectives, eagerly looking forward to future gatherings that celebrate beauty and innovation.

To learn more about Square and how it might benefit your beauty business, be sure to visit squareup.com or follow @square on Instagram. 

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Lauren Santia

Lauren Santia is an LA based editorial contributor for the Tease. In her free time, she can be found thrifting, creating, or trying new drinks at a local coffee shop.

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