Just months after announcing Sofia Vergara as its new Global Brand Ambassador, Schwarzkopf has now called on one of the hair industry’s biggest and brightest stars to also join its team.
The global professional hair brand has tapped renowned celebrity hairstylist Chris Appleton to serve as its new Global Color Ambassador. In his new role with Schwarzkopf, Appleton will help launch the brand’s upcoming campaign, “What Story Will You Tell?”, which is set to officially launch on March 4. With this new campaign, Schwarzkopf hopes to inspire professionals and consumers to show up as their true selves and share their unique story with the world. Along with starring in a TV commercial that’s set to premiere on March 5, Appleton will also help promote and celebrate the campaign through collaborations on social media, red carpet appearances, and more.
For Schwarzkopf, Appleton couldn’t be a more perfect partner to help bring to life its new campaign and launch its new blond hair color innovations. Along with being an expert in color, the talented hairstylist is also the mastermind behind arguably some of the most jaw-dropping blonde hair color transformations in Hollywood. Playing into his expertise, Appleton will work with Schwarzkopf to demonstrate how he trusts and uses Schwarzkopf for his A-list clientele—which spans from Kim Kardashian and Jennfier Lopez to Dua Lipa—to encourage others to tell their own hair story.
“It is absolutely thrilling to see Schwarzkopf align with an impressive partner such as Chris Appleton,” says Chris McClement, Senior Vice President of Marketing at Henkel North America. “Henkel has always been committed to providing high-quality innovations and formulas and we can’t think of a better person to help spread this message globally. Chris embodies Schwarzkopf’s brand ethos in a way that resonates with stylists and consumers alike and we are excited to see what stories he tells in our continued work together.”
Speaking about the partnership, Appleton shared, “Since the beginning of my career as a hairstylist, I have always known the name ‘Schwarzkopf.’ They have set the industry standard and have been a mainstay in salons globally for decades. Throughout my career, I’ve become known for my color technique and dramatic hair transformation, many of them blonde. Schwarzkopf is a brand I trust to deliver high-quality salon results and I’m excited to take our partnership worldwide.”
For new updates on Schwarzkopf’s new campaign and partnership with Appleton, be sure to visit schwarzkopf-professional.com and follow @hairbyschwarzkopf.usa on Instagram.
