Consumers are becoming more conscious about the ingredients they put on their skin and the impact it has on their overall health. As a result, clean beauty has gained significant traction, with brands focusing on using natural, non-toxic, and sustainable ingredients in their products.
In addition to clean beauty, the fragrance industry has also witnessed a similar shift towards cleaner and more sustainable options. The clean beauty and fragrance movement has not only been about the products themselves but also about the packaging. Brands are now prioritizing eco-friendly and recyclable packaging materials, reducing their carbon footprint and promoting sustainability.
Clean Beauty: More Than a Trend
Clean beauty is not just a passing fad but a significant shift in consumer preferences and industry practices. Brands are increasingly focusing on transparency, sustainability, and the use of natural ingredients. The 2023 edition of Cosmoprof North America highlighted this trend, with several brands unveiling exciting new products in the clean beauty space.
Product Spotlight #1: Shibui – Conscious Color Care
Shibui is a brand that’s making waves in the clean beauty segment. Their approach, built upon seven elements – everydayness, simplicity, modesty, implicity, imperfection, sincerity, and naturalness – is a testament to their commitment to clean beauty. Shibui’s Conscious Color Care line is a standout, offering consumers a clean alternative for their hair color needs.
Product Spotlight #2: Adorabella – Pioneering Clean Tattoo Care
Adorabella has taken clean beauty to a niche segment – tattoo care. They’ve launched a clean beauty tattoo line that includes a Vegan Tattoo Balm Aftercare and Tattoo Oil Aftercare. The tattoo oil is made with 100% Plant-Derived Squalane Oil, these products are perfect for those seeking natural aftercare solutions for their tattoos.
Squalane oil is used in skincare products due to its multitude of benefits which include: hydration, moisturizing, anti-inflammatory properties, improves skin elasticity, strengthens skin barrier, antioxidant and antitumor properties. It’s clear that Adorabella are leaders in creating clean beauty solutions for tattoos.
Product Spotlight #3: Aluram – Clean Beauty. Clear Conscience. Luxury for Less.
Fun fact: Aluram is Marula spelled backwards. Aluram’s products are meticulously crafted by removing any potentially harmful ingredients. Designed for optimal performance, our naturally derived formulas include shampoos, conditioners, treatments, and stylers that provide maximum benefits with minimal effort.
By merging scientific research with natural elements, each product is thoughtfully developed. Aluram’s unique approach involves the creation of bespoke formulas, driven by our passion to address common hair concerns using exceptional, uncommon ingredients.
The Fragrance of the Future
The clean beauty trend also extends to fragrances. Consumers are increasingly looking for perfumes made with natural ingredients and transparent manufacturing processes. In response, brands are creating unique, natural fragrances that don’t compromise on sophistication or longevity.
The Takeaway
The future of beauty is clean, sustainable, and transparent. Cosmoprof 2023 Las Vegas served as a platform for brands to showcase how they’re embracing this trend, offering exciting new products and setting the standard for the future of the industry.
