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Did you know that 40 years ago in 1985, Malibu C was the first company in the U.S. to use freshly activated vitamin C in any topical products for the hair, scalp and skin?!
In 1985, the hair industry looked a lot different than it does today. Perms and teased styles reigned supreme, professional hair care was still in its early stages, and conversations around scalp health and ingredient transparency were practically nonexistent. Meanwhile, with an office in a guest bedroom and a two-car garage warehouse in Malibu, California, a new company was founded. This company, Malibu Wellness, became a company of many firsts: Malibu Wellness was the first in the world to formulate products using vitamin C topically, the first to use the word antioxidant in marketing for a product, and the first beauty manufacturer to promote wellness solutions for the hair, scalp and skin using vitamin C with other food-grade ingredients. This quiet revolution was about to change hair, scalp and skin care forever – one salon at a time!
Malibu C revolutionized the way we care for our hair by harnessing the benefits of fresh-dried ascorbic acid, the antioxidant known as vitamin C, to remove mineral buildup, restore vibrancy, and help maintain hair health. At the heart of Malibu C’s legacy is the iconic Crystal Gel service— a professional favorite known for its ability to reset hair by eliminating product buildup, environmental impurities, and harsh hard and soft water deposits. The transformative detox is a must-have for hairstylists and their clients, delivering stunning before-and-after results that showcase brighter color, enhanced manageability, and improved overall hair integrity.
To celebrate four decades of hair wellness, Malibu C is shining a spotlight on the Crystal Gel Wellness Remedy and how it continues to be a game-changer in the salon industry. Whether prepping hair for vivid color applications, removing discoloration from hard water mineral buildup, or simply refreshing dull locks, Crystal Gel is the ultimate reset for all hair types.
Rooted in science and natural ingredients, Malibu C’s commitment to wellness extends beyond professional services. The brand’s core formulations are powered by freshly activated, antioxidant-rich, vegan vitamin C technology, ensuring that every wash and product delivers the purest care for your hair and scalp. With a dedication to sustainability, Malibu C continues to innovate with eco-conscious packaging and formulations that prioritize both hair health and the planet.
From the early days of discovering vitamin C’s power to becoming a staple in professional salons worldwide, Malibu C owes its success to the stylists, colorists, and hair enthusiasts who were a part of the Malibu C research and development. Malibu C truly appreciates those who have trusted in what they do and have allowed Malibu C to elevate the results stylists give to their clients. Here’s to 40 more years of innovation, education, and wellness for all.
Visit www.malibuc.com to learn more about the brand. Follow @malibucpro on Instagram to see real-time transformations, education, and the latest in hair wellness.
