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Volume Up

Volume Up is an extension of TheTease.com hosted by The Tease founder and agency owner, Kelly Ehlers and VP of Digital, Jeffrey Lunnen.
Every Monday, Kelly and Jeffrey will be sharing headlines of our favorite articles on the site, our rants about what’s going on in the salon pro world, and interview founders, tastemakers and industry icons.
Sponsored by Blacklight Blonde Science
Interview with Shay Hoelscher
Shay Hoelscher, a 37-year veteran of the Professional Beauty Industry, has built an impressive career in senior leadership positions with several multinational beauty brands, including Sebastian International, The Wella Corp, Nioxin Research, all COTY companies and TIGI, a Unilever company.
Her journey is characterized by a deep commitment to excellence, innovation, and fostering relationships within the industry. Today, she is the CEO and Founder of privé products, a company dedicated to creating high-quality, clean, vegan and cruelty free haircare solutions. Under her leadership, privé blends a passion for beauty with generosity, focusing on using business as a force for good and helping to make our world a better place.
Shay’s leadership is driven by her belief that “Beauty is Kindness,” a mantra that reflects her desire to make a positive impact through her work. Her entrepreneurial spirit has led her to embrace education, networking, and inspiration as cornerstones of her professional philosophy, helping to create lasting emotional experiences in the beauty world.
In addition to her beauty industry accomplishments, Shay has also made significant strides in empowering women. Shay is passionate about sponsoring and championing women. She is about celebrating women’s achievements and demonstrating how empowerment builds a world that is diverse, equitable, and inclusive. Hoelscher sponsors a female racing driver Sabré Cook in Porsche
Carrera Cup North America series, forming the ‘privé Power Couple’ to break barriers in male-dominated fields. It’s more than racing, it’s a challenge to the status quo. Together, they aim to inspire future generations of women to chase their dreams and embrace their inner strength and show that anything is possible. Her career is not only about success in business but also about empowering others, leading by example, and making a lasting impact in both the beauty industry and beyond.
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Email: VolumeUp@TheTease.com
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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.
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Thank you to the team who helped create our theme song. Show them some love and check out their other work!
•Josh Landowski https://www.instagram.com/josh_landowski/

Oligo Black Light Blonde Science
- Included:
- Blue Shampoo
- Violet Shampoo
- Hydrate Shampoo
- 18-IN-1 Beautifier
- Deep Hydrating Mask
- Repair Mask
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