Since its launch in 1988, The Hair Shop has been a brand that hairstylists, beauty enthusiasts, and everyday consumers can count on for high-quality extensions for all their incredible hair transformations. Now, after 36 years of excellence, the hair extension company remains just as committed as ever to elevating the extensions space and has even enlisted the help of some of the hair industry’s biggest and brightest stars as part of their new professional Ambassador Program.
Consisting of five Core Artists, The Hair Shop’s Ambassador Program brings together a group of highly-talented stylists and colorists to connect, inspire,and uplift hair enthusiasts with their hair extension artistry: Ursula Stephen, Daniel Mora, Irinel de León, Beau Dieda, and Andrea Lopez. While each of these hair pros are known individually for their unique specialities and beautiful work, collectively, the fivesome are dedicated to advancing the craft of hair extensions in the beauty industry.
“When we chose our group of five Core Artists, we wanted a diverse and well-rounded mix of individuals who each bring their unique set of skills, background, and experiences,” said Margaret Fowler, Director of Marketing at The Hair Shop. “All five of our Core Artists are not only top customers of The Hair Shop, they’re genuine fans of our products which was super important to us as well. In today’s world, it’s easy to spot brand ambassadors who are just reading from a script instead of sharing their real experiences.”
With their role as Core Artists, the collective will be tapped to provide exclusive content for the brand, sharing trend insights, tips and techniques, and education. Additionally, they will also participate in class features and support The Hair Shop’s product innovation. While the company is focused on utilizing each pro’s expertise in this partnership, Fowler expressed that they also hope to highlight their role as partners of their Core Artists.
“We’re here to share their stories and elevate their journeys in every possible way,” she said. “We’re dedicated to collaborating with our ambassadors, bringing innovative ideas to the table, and working together to develop new products and expand our assortment, ensuring we consistently offer the very best.”
Keep scrolling for a closer look at The Hair Shop’s new Core Artists.
Ursula Stephen, (@ursulastephen)
Celebrity Hairstylist; Owner of Ursula Stephen The Salon
The Tease: What first drew you to The Hair Shop?
Ursula Stephen: I was introduced to The Hair Shop by a client many years ago. They became my go-to because not only did they have great products but the customer service and knowledgeable sales people made my experience memorable every time. I always left feeling confident and ready to work!
What’s most exciting about your new partnership with The Hair Shop? And what can we expect to see from you and the brand in the coming months?
Stephen: Besides access to great hair extensions and tools, one of the most exciting things about this partnership is the community of hairstylists that I get to connect and build with. It feels great to share space with other stylists that speak the same language. I really look forward to creating some memorable looks with the brand this upcoming award season.
Can you share any hair success stories that you’ve had using The Hair Shop extensions recently?
Stephen: My latest success story using The Hair Shop extensions was this last weekend in Austin, Texas. I went with my client Ariana DeBose to promote her new film at the Austin Film Festival. She wanted a low, long, sleek ponytail. I was so happy that I packed the 808 Straight Hair from The Hair Shop! Sometimes you don’t know what your clients want/need until showtime, so I’m happy that I was fully prepared!
Daniel Mora, (@danielmbeauty)
Hair Color and Extension Specialist; Co-Owner of Onyx on Madison Salon
The Tease: What first drew you to The Hair Shop?
Daniel Mora: I was initially attracted to The Hair Shop because of their commitment to high-quality products and their wide range of extensions that cater to various hair types. The emphasis on natural-looking results really resonated with me, as I believe hair should enhance one’s beauty without compromising authenticity.
What’s most exciting about your new partnership with The Hair Shop? And what can we expect to see from you and the brand in the coming months?
Mora: I’m thrilled about the opportunity to collaborate with a brand that shares my passion for empowering individuals through beautiful hair. In the coming months, you can expect some exciting tutorials, exclusive styles, and even a special collection that reflects my personal aesthetic. We’re aiming to inspire confidence and creativity in everyone who uses our products!
Can you share any hair success stories that you’ve had using The Hair Shop extensions recently?
Mora: Providing hope to women experiencing hair loss, whether from postpartum changes or health issues, is incredibly rewarding. I’ve seen clients transform from feeling discouraged to regaining their confidence with The Hair Shop extensions. Many find a natural look that helps them feel like themselves again, while others discover how extensions can restore the length and fullness they miss, significantly boosting their spirits. These experiences show how powerful hair extensions can be in helping women feel beautiful and empowered, no matter their journey!
Irinel de León, (@hairinel)
Celebrity Hairstylist
The Tease: What first drew you to The Hair Shop?
Irinel de León: From the moment I discovered The Hair Shop, I was impressed by the quality of their extensions. As a celebrity hairstylist, it’s so important for me to work with hair that not only looks beautiful, but feels natural and blends seamlessly with my clients’ own hair. The range of options and textures they offer makes it easy to find the perfect match, and their commitment to innovation in the industry is something I truly admire.
What’s most exciting about your new partnership with The Hair Shop? And what can we expect to see from you and the brand in the coming months?
de León: Partnering with The Hair Shop is exciting because we’re both passionate about pushing the boundaries of what’s possible in hair extensions. I’m looking forward to sharing tips, tricks, and behind-the-scenes moments with my community on how to get the most out of these products, whether you’re a stylist or someone looking for an at-home solution. In the coming months, expect to see tutorials, product demos, and some exclusive looks created with their best-in-class extensions. I can’t wait to show everyone how versatile and transformational The Hair Shop products can be!
Can you share any hair success stories that you’ve had using The Hair Shop extensions recently?
de León: Recently, I worked with a client who was preparing for a big event and wanted to add lots of length and volume, but she had shoulder-length hair. Using The Hair Shop’s 7-Piece Clip-Ins, we were able to create a completely seamless blend, giving her the length and volume she dreamed of while giving the illusion that it’s her own hair because of the perfect color match. The best part? She felt completely confident and couldn’t believe how natural and comfortable the extensions looked and felt. Seeing her reaction was everything!
Beau Dieda, (@beausef)
Hair Color and Extension Specialist
The Tease: What first drew you to The Hair Shop?
Beau Dieda: What first drew me to The Hair Shop was their commitment to providing high-quality hair extensions that look natural and last. I’ve always been passionate about finding the best product for my styling needs, and The Hair Shop’s range stood out for its versatility and superior craftsmanship. Their dedication to educating customers on how to use and care for their products also really resonated with me, making it a brand I could trust and confidently recommend to others.
What’s most exciting about your new partnership with The Hair Shop? And what can we expect to see from you and the brand in the coming months?
Dieda: I’m thrilled about my new partnership with The Hair Shop because it allows me to collaborate with a brand that truly understands the importance of quality and innovation in hair extensions. What excites me most is the chance to showcase how their products can transform looks with ease and style. In the coming months, you can expect exclusive tutorials, insider tips, and some exciting new product launches that I’ll be sharing firsthand. Together, we’re going to inspire creativity and help everyone achieve their dream hair, whether it’s for everyday wear or special occasions.
Can you share any hair success stories that you’ve had using The Hair Shop extensions recently?
Dieda: One recent hair success story that stands out is when I used The Hair Shop extensions for a client who wanted a complete transformation for a special event. She had fine hair and wanted to add both volume and length, but still keep everything looking natural. We used the keratip extensions, and the result was stunning! The extensions blended seamlessly with her natural hair, giving her the confidence boost she was looking for. It’s moments like that —seeing how a simple change can make someone feel so empowered—that make working with The Hair Shop so rewarding.
Andrea Lopez (@dresartistry)
Hair Color and Extension Specialist; Owner of Unico Salon
The Tease: What first drew you to The Hair Shop?
Andrea Lopez: What initially attracted me to The Hair Shop was definitely their store itself! Upon entering for the first time, I felt like I had stepped into extension paradise. The array of wigs and various extension techniques piqued my curiosity, and I vividly recall spotting a large sign promoting their “Master Class,” which I eagerly signed up for right away.
What’s most exciting about your new partnership with The Hair Shop? And what can we expect to see from you and the brand in the coming months?
Lopez: The most exciting aspect of my partnership is the opportunity to collaborate with a brand that values integrity and being able to create new looks with high-quality products. I truly admire what they’re doing through this program, while many hair brands focus on celebrities and influencers, The Hair Shop genuinely considers the needs and desires of hairdressers. I have always aspired to represent a brand that I am deeply passionate about, especially regarding my favorite services. My journey with them has just started, and I am eager to share fantastic content and create beautiful transformations for everyday clients. I’m incredibly motivated to push boundaries and set new trends!
Can you share any hair success stories that you’ve had using The Hair Shop extensions recently?
Lopez: I believe that every client and model I’ve worked with represents a success in its own right. The joy on their faces is truly priceless. However, one moment that stands out to me is when I had a consultation with a new client who came in tears over her hair loss following Covid. After a year of applying keratin bond extensions, her hair has grown so much that she no longer needs them for length, we now use them just to add fullness.
To keep up with The Hair Shop’s Core Artists, be sure to follow @thehairshopinc on Instagram.
