L’Oréal Paris is welcoming three new faces to its expert-focused talent collective, known as the League of Experts.
The newest members to join the team are celebrity hair colorist Dimitris Giannetos, as well as board-certified dermatologists Dr. Chris Tomassian and Dr. Luke Maxfield. The trio will each bring their respective professional knowledge in hair color and skincare, and unique beauty perspective to the brand.
Giannetos is a renowned colorist who is known for his impressive roster of celebrity clients which includes the likes of Rita Ora, Shay Mitchell, Joey King, and Amal Clooney. He’s traveled the world working behind-the-scenes at fashion shows and has created some of the most eye-catching hair transformations, for instance when he took both Dixie D’Amelio and Camila Cabello platinum blonde.
Dr. Tomassian is known for his unique ability to make dermatological concepts accessible and engaging for all ages. He captivates audiences on social media through an entertaining bend of dancing, educational insights, and factual content. As for Dr. Maxfield, he leverages his deep-rooted background and knowledge in medical education and skincare to empower his followers on social media. He’s become widely regarded for his fun, yet educational content that helps others achieve healthy skin.
With their recent appointments, Giannetos, Tomassian, and Maxfield join the brand’s current League of Experts roster that includes makeup artists Allan Avendaño, Erica Taylor, and Claudia Betancur, as well as celebrity hairstylist Jennifer Yepez. For those unaware, the L’Oréal Paris League of Experts is composed of top industry talents who contribute to the brand’s beauty vision through their various areas of expertise. Serving as always-on experts for hair color and skincare, the members’ responsibilities range from attending tentpole brand moments to creating educational content designed to empower consumers at every step of their beauty journey. Each artist in the collective, in their own unique way, upholds and furthers the brand’s values in helping to inspire others to feel their most beautiful and most importantly, worth it.
Speaking on the growth of the talent collective, Ali Goldstein, U.S. Brand President of L’Oréal Paris, shared, “We are thrilled to expand our League of Experts into other categories. Each expert will help further communicate on the superior technology and research behind our products while also helping make red carpet looks attainable in real life. Our goal with the collective is to leverage each person’s unique beauty background to further engage and educate our consumers in a relatable way.”
If you’re interested in learning more about the L’Oréal Paris League of Experts, be sure to visit lorealparisusa.com/league. And for all things L’Oréal Paris, make sure to follow @lorealparis on Instagram.
