John Paul Mitchell Systems just gave one of its most beloved haircare brands a whole new look.
The professional haircare company recently announced a total restage of its popular Tea Tree Collection, which is known for its aromatic, botanical-inspired hair and body care products that feature Australian tea tree. The line now has new elevated branding, updated imagery, and packaging from post-consumer recycled (PRC) plastic.
All of the Tea Tree bottles and jars in the line are now made with 100% PCR and the tubes are made with 25% PCR. Shampoo and conditioner bottles feature a raised “S” and “C” differentiator to increase accessibility.
This newly refreshed packaging launches with the bestselling Tea Tree Special line, which is now also available in reusable aluminum bottles—the ideal complement to the refill pouches which are made with 75% less plastic. Additionally, the award-winning Special Shampoo now comes in a convenient bar form crafted with ingredients of 95% natural origins, less water (compared to liquid shampoo), and zero plastic packaging.
The new Tea Tree Special repackaging is now available across all retailers and distribution centers worldwide and will continue to be made available throughout 2024 with existing Tea Tree categories as they roll out, including Special Detox, Special Color, Hemp, Scalp Care, and Lavender Mint. Also available now is the Lemon Sage line product extension, which features a “coastal lemon sage” fragrance refresh and includes new Thickening Blowout Gel and Thickening Treatment, which are ideal for invigorating and amplifying fine hair.
JMPS’ Commitment to Sustainability
As a company, JPMS remains committed to creating the highest quality haircare products for professionals and consumers while revolutionizing sustainable packaging, restoring the ecosystems and communities where the brand operates, respecting human rights, and decarbonizing operations. The company’s “Regenerative Roots” program was created to ensure that JPMS leaves the planet and the communities touched in a better place than how they were found, with a “Sustainability Scorecard” as a public benchmark highlighting the continuous efforts being made.
“I’m thrilled about our JPMS Sustainability Scorecard, which showcases our journey in creating a better world for our employees and salon partners, local communities, and the planet,” says Michaeline DeJoria, CEO of John Paul Mitchell Systems. “This report provides a detailed account of the progress we have made in four main areas of impact—reducing our use of virgin plastic, decarbonizing our operations, reducing the amount of waste we send to the landfill, and responsible sourcing of ingredients and materials. We believe that sustainability is not a single initiative, but a fundamental principle that must guide everything we do.”
JPMS’ 2024 Sustainability Scorecard highlight include:
- Reducing Virgin Plastic: 40% is the average amount of PCR plastic used in primary packaging (bottles, tubes, jars) across all brands
- Reducing Carbon Footprint: 4,251,769 pounds of CO2 emission eliminated due to solar-powered distribution, 100% fleet of hybrid vehicles, and a goal of 2,000,000 trees planted by the end of 2030 in partnership with Reforest’Action.
- Reduce Waste to Landfill: 85,780 pounds of plastic recycled in partnership with Terracycle, 122 certified Green Circle Salons, 2,620 pounds of electronics recycled in partnership with HomeBoy Electronic Recycling.
- Responsible Sourcing: 100% responsibility sourced Australian tea tree for product formulated with tea tree, sourced from a Certified B Corporation farm that was awarded an EcoVadis Platinum rating for sustainable practices, as well as the company’s commitment to cruelty-free products.
For more information on the JPMS Tea Tree Collection, please visit paulmitchell.com/tea-tree. And for the latest information on all JPMS sustainability efforts, make sure to visit paulmitchell.com/our-story/sustainability and follow @teatreehaircare to track the brand’s progress and join the conversation.
